Kanye West has caused a chaotic rush for people trying to get their hands on his Yeezy Boost 350 trainers.
The Adidas shoes - once again on sale in Pirate Black - have been made available at outlets across the world on Friday.
However since there's not enough for everyone to have a pair, it's led to huge queues building outside the shops.
Some lines - in places such as London and Newcastle - started more than 48 hours before the trainers were even available.
The shoes were stocked at a number of outlets, including such places as Foot Locker and Champs.
To try and establish some order, several shops ran raffles or began a registration process to determine who got the chance to buy them.
OffSpring adidas Yeezy 350 camp out looks like it has started Covent Garden Centre London pic.twitter.com/keHbMSwIxh— Hoodhype Tv (@HoodHypeTv) February 18, 2016
Those lucky enough to get their hands on a pair will have to part with a pretty penny in the process.
A set costs £149 - and that's if they're bought in the shop.
Those looking to find a bargain on sites such as eBay will be parting with much more as already the shoes are commanding more than £1000.
File under Signs That Civilisation is Ending: queues for Kanye West sneakers ... pic.twitter.com/WSYR8EHgwi— Virginia Trioli (@LaTrioli) February 17, 2016
Earlier this week, a sweater from Kanye's Yeezy X Adidas Originals went on sale for a staggering £1,620.
If the rapper could shift 23,000 of the holey jumpers, he could get himself out of debt without having to turn to Facebook founder Mark Zuckerberg .
The dad-of-two announced he owed $53million recently in a string of bizarre social media posts.
One read: "I write this to you my brothers while still 53 million dollars in personal debt... Please pray we overcome... This is my true heart..."
The tweet didn't do much to rouse the sympathy from Pizza Hut, who instead offered Kanye a job at one of their restaurants via Twitter.
The chain joked: "Stop telling everyone you need dough and try kneading some dough. We got your C.V. today. You start at 9am tomorrow."