Why you need a website?

  • Save on printing costs
  • Reach a global audience
  • Increased awareness of products and services
  • Customers can shop with you 24/7
  • Update information quickly and cheaply
  • Simplifies the buying process
  • Stay ahead of competition
  • Customers search online before making purchases

Web Design Requirements

A Domain Name
www.yourcompany.com

Web hosting space
  • Linux
  • Apache
  • MySQL
  • PHP
  • FTP access

Overview

Building Effective Websites
The primary difference between a good website and an effective one, is that it anticipates the needs of the visitor and meets those needs. Most websites try to "sell" rather than address the needs of the visitor. Effective websites require more planning and effort to create, but the rewards are worth it.

Our Priciples of Effective Web Design

1The content writing principle
High quality content is more important than the design which supports it.

2The F-Pattern rule
Eyetracking visualisations show that users often read web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

3The 'three click' rule
Studies show users start to get lost and lose patience if they fail to find the information they need after three clicks from the home page.

4The keep it simple (KIS) principle
Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design.
We strive for simplicity instead of complexity.

Building Findable Websites
With millions of pages on the Web, contemporary websites need to help users find content using as many methods as possible. Findability is the discipline which unites all strategies to help your audience find what they seek.

As developers, we have three primary goals in making websites findable:
  • Help people find your website
  • Help people find what they are looking for once they arrive at your site
  • Bring your audience back to your website
The way a site is built is one of the most significant factors in how it draws search engine traffic, and keeps people browsing longer. How we write our markup, setup the server, and integrate content can bring in volumes of traffic and help users find exactly what they are looking for once they have arrived at the site. We keep abreast of best practices and emerging technologies that could help make a site more findable. Accessibility, Web Standards, microformats, search systems, RSS Feeds, XML sitemaps and APIs are some of the powerful tools we use in our projects.